Build your truck on Scania’s website
Scania Australia has become the first truck company in Australia to offer an online truck configuration tool that allows prospective buyers to build their truck and check specifications, pricing and delivery.
The Scania product configurator, on the truck-maker’s Australian website at www.scania.com.au, can also be viewed on a mobile device.
The configurator has the full range of Scania truck options, from chassis type to cab type and size, engine, gearbox, suspension and braking options, as well as axle ratios, paint colours and interior fit outs.
In the main paint colours, there are up to 10 variation options, to provide customers with a close match to their corporate colours, as well as the ability to nominate the desired degree of colour coding of exterior cab features.
Deep dive specifications include options for lighting packages, interior storage systems, climate control, safety features, infotainment and security.
The specification selected by the prospective customer can be saved and downloaded from the product configurator in several formats, such as PDF, jpeg, and a QR code can also be saved allowing the customer to return to the configurator and the work-in-progress specification later.
The specification can also be shared via email or WhatsApp or Facebook to show off a future purchase intention.
Scania Australia’s business intelligence manager, Hamed Shoghi, said that the configurator project has been a collaboration between several teams at Scania Australia: truck sales, marketing and communications, pre-sales and digitalisation.
He said that the product configurator functionality gives prospective customers the ability to specify a wide range of features, equipment and specification.
“This is a unique opportunity for Scania to give prospective customers the ability to tailor their next vehicle to their exact requirements,” Mr Shoghi said.
“Naturally they will be guided by our account mangers to ensure the specification remains compliant with Australian regulations, regarding weight and dimensions, etc., as well as ensuring the powertrain selection is suitable for their payload, annual distances they expect to cover, driving environment, including traffic conditions, fuel consumption and driver comfort expectations.
“The product configurator guides the customer first through their area of operation, then looks at the application, the truck type (prime mover or rigid) and the axle configuration, then moving on to the cab type and size and then any optional equipment.”
Scania Australia’s director of truck sales, Benjamin Nye, said that the product configurator “will not only expose customers to the depth of the Scania offer but can also help to speed up the ordering process, ensuring the tailored specification desired is possible and practical to build.
“Our customers have had many years to get used to the way Scania offers a fully tailored solution to their needs, and the new Product Configurator brings a new level of control and visibility to the specification process,” he says.
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