Isuzu Australia Unveils Game-Changing 2025 Truck Lineup
Isuzu Australia Limited (IAL) has officially introduced its all-new 2025 Isuzu truck range, kicking off with exclusive events in Melbourne for its dealer network, key customers, and industry suppliers.
The preview was strategically aligned with the company’s annual National Dealer Business Meeting at the Melbourne Showgrounds. This event serves as a platform to review past achievements and outline future strategies, making it the perfect setting for this landmark launch.
Having secured an impressive 36 consecutive years of market leadership and a strong foothold across all three key truck market segments, enthusiasm was high among attendees for the unveiling of the Australian-spec 2025 models.
A Defining Moment for Isuzu Australia
“2025 is a defining year for multiple reasons—our federal election is just weeks away, and globally, there’s a lot happening that could impact us locally,” said IAL Director and Chief Operating Officer, Andrew Harbison.
“But most importantly, for the Isuzu Australia team and our loyal customers, this year represents an exciting opportunity with the launch of our new truck range.”
Mr. Harbison explained that the latest models were driven by the introduction of three new Australian heavy vehicle regulations covering safety and emissions.
“This regulatory shift has provided the impetus for our all-new 2025 Isuzu truck range—an event we are calling a once-in-a-generation milestone.”
“The last launch of this magnitude was our New Gen Euro-3 models in 2008. That range, thanks to continuous improvements and updates, has sustained our leadership right through to today.”
Exclusive Preview for Dealers, Suppliers & Customers
Beyond its dealer network, IAL also invited key suppliers and valued customers to experience the new range firsthand.
Ben Lasry, IAL’s Director and Chief of Sales & Aftersales, reflected on the significance of the event.
“At Isuzu, we focus on what we do best, and we understand just how competitive the Australian truck industry is.
“What stood out during these events was the sheer excitement. Our dealers, suppliers, and most importantly, our customers, recognize the massive potential this new range offers.”
Lasry emphasized that while the new models feature cutting-edge technology, it’s the intelligence behind them that will drive real benefits.
“For our industry partners, we’ve introduced an all-new electrical architecture and improved chassis-body integration.
“For customers, the productivity enhancements are tangible—with upgraded powertrains, new specification options, next-level safety features, and an even more comfortable, ergonomic cabin designed to attract and retain drivers.”
“And for our dealer network, we are presenting an entirely new offering, built on the same commitment to quality and performance that has defined Isuzu in Australia since 1989.”
Brisbane Truck Show Debut
The next major milestone for Isuzu’s 2025 range will be its public showcase at the Brisbane Truck Show.
“If the reaction at our preview events is anything to go by, our display at the Brisbane Truck Show is set to be a standout,” Mr. Lasry concluded.
The all-new 2025 Isuzu truck range will be showcased at stand 52 (Hall 2) during the Brisbane Truck Show at the Brisbane Convention and Exhibition Centre, running from May 15–18, 2025.
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