Two Decades of Dedication: Isuzu Care Celebrates 20 Years
Australia’s top truck brand, Isuzu Trucks, is marking 20 years of its renowned Isuzu Care program—a benchmark in customer service and support in the road transport industry.
First introduced in 2006 by Isuzu Australia Limited (IAL), Isuzu Care has redefined what it means to support customers post-purchase. The program combines a wide suite of tailored services and practical support, aiming to make the ownership journey seamless from day one.
For Isuzu, selling a truck is just the starting point—the real value is in the ongoing relationship. This customer-first approach has helped the brand achieve an impressive 36 years of leadership in Australia’s truck market.
“Since its launch, Isuzu Care has been built around offering practical, forward-thinking support that meets the evolving needs of our customers,” said IAL Care Manager, Kathryn Kreuzer. “We keep the customer at the centre of everything we do, continually refining our programs to stay ahead of expectations.”
At the Heart of Care: Reliability, Productivity & Support
“Isuzu’s reputation for reliability comes from more than just engineering excellence—it’s also about how we stand by our customers long after the sale,” said Ms Kreuzer.
The program is structured around three core principles: customer support, reliability, and productivity. These pillars guide a comprehensive suite of services that stretch across both national and local levels. From the National Customer Care Centre to on-the-ground support via Isuzu’s Dealer network and OEM-trained technicians, the brand’s service model includes 24/7 roadside assistance, market-leading warranties, and tailored service agreements. It’s a full-circle support system.
Listening, Learning, and Adapting
The ongoing development of Isuzu Care is heavily shaped by real-world data—sourced from customer interactions, market trends, and feedback loops.
“We’re constantly gathering insights—not just from transport trends, but also from the wider technology space—to make sure our service is relevant and future-ready,” said Ms Kreuzer.
Modern customers bring high expectations. Many use sophisticated tech in their businesses, and Isuzu is meeting them where they are—whether they’re in logistics, construction, agriculture, or beyond.
Looking Forward: Care 2.0 and the Next Generation
In 2023, Care 2.0 was rolled out, placing renewed focus on aftersales experience and customer engagement. That evolution will accelerate again in late 2025, when Isuzu’s new truck model range hits the Australian market.
“The new models are a game-changer for us,” said Ms Kreuzer. “But what won’t change is our unwavering focus on Care.”
With new vehicle tech on the horizon, Isuzu is doubling down on its commitment to support—making sure customers feel confident, informed, and supported every step of the way.
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